{"id":59849,"date":"2023-10-30T13:33:25","date_gmt":"2023-10-30T13:33:25","guid":{"rendered":"https:\/\/www.akeron.com\/?p=59849"},"modified":"2024-05-10T10:18:45","modified_gmt":"2024-05-10T10:18:45","slug":"akeron-supporta-in-qualita-di-partner-la-ricerca-degli-osservatori-digital-innovation-del-politecnico-di-milano","status":"publish","type":"post","link":"https:\/\/www.akeron.com\/2023\/10\/30\/akeron-supporta-in-qualita-di-partner-la-ricerca-degli-osservatori-digital-innovation-del-politecnico-di-milano\/","title":{"rendered":"Akeron supporta in qualit\u00e0 di partner la ricerca degli Osservatori Digital Innovation del Politecnico di Milano"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59849\" class=\"elementor elementor-59849\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8db6ade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8db6ade\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50ab87e\" data-id=\"50ab87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f78ccb2 elementor-widget elementor-widget-text-editor\" data-id=\"f78ccb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong><em>Cresce ancora l\u2019azienda lucchese riferimento nelle soluzioni SPM<\/em><\/strong><\/p><p>\u00a0<\/p><p>Lucca (Italia), 2 maggio 2022 \u2013 Akeron supporta la Ricerca degli\u00a0<strong>Osservatori Digital Innovation del Politecnico di Milano<\/strong>. L\u2019azienda lucchese, riferimento nelle soluzioni di Sales Performance Management (SPM), per tutto il 2022 sar\u00e0 al fianco dell\u2019istituto universitario italiano nell\u2019Osservatorio per l\u2019Omnicanalit\u00e0 (Omnichannel Customer Experience). Si tratta di un importante passo in avanti per consolidare il posizionamento di Akeron in questa area di business, su cui l\u2019azienda lucchese \u00e8 fortemente connotata soprattutto per quanto riguarda l\u2019aspetto tecnologico riferito al controllo e al monitoraggio dei principali trend dell\u2019innovazione.<br \/>Attivi da oltre 20 anni, gli Osservatori promossi dal Politecnico di Milano rappresentano il riferimento nazionale e internazionale sull\u2019innovazione digitale. Con l\u2019Osservatorio Omnichannel Customer Experience si punta a supportare le aziende nella comprensione dei benefici di business che derivano da un approccio omnicanale, fornendo spunti e linee guida per l\u2019utilizzo consapevole ed efficace delle marketing technology.<\/p><p><br \/>\u201cCon omnicanalit\u00e0 ci si riferisce a un nuovo modo di vivere l\u2019esperienza da consumatore \u2013 spiega\u00a0<strong>Manuel Vellutini<\/strong>, Co-Ceo di Akeron -. Il cliente \u00e8 al centro del processo e deve riuscire a vivere un\u2019esperienza coordinata e omogenea passando liberamente da un negozio fisico a un acquisto online interagendo con i prodotti nel modo pi\u00f9 dinamico e naturale possibile. Tutto questo \u00e8 fattibile solo grazie a tecnologie adeguate e attraverso software che possano raccogliere e interpretare i dati. Come Akeron vogliamo non solo mettere a disposizione la tecnologia di avanguardia, ma anche ascoltare i feedback e le esperienze dei clienti. La decisione di supportare la ricerca dell\u2019Osservatorio del Politecnico di Milano ha proprio questo obiettivo: confrontarsi con il day to day dei clienti e ascoltare ogni giorno le persone e le aziende che sono omnicanale per riportare tutto questo nei nostri software, accrescere la nostra tecnologia e coniugare rapporto con le aziende e ricerca\u201d.<\/p><p><br \/>Pi\u00f9 nello specifico, nel 2022 le attivit\u00e0 dell\u2019Osservatorio sono rivolte a: mappare il grado di maturit\u00e0 sull\u2019omnicanalit\u00e0 delle imprese italiane; identificare gli approcci a livello di strategia aziendale, i modelli organizzativi e le iniziative di change management messi in campo dalle imprese italiane; analizzare i trend e le caratteristiche delle MarTech (Marketing Technology) a supporto dei processi di marketing, vendite e customer care omnicanale; approfondire le trasformazioni e i benefici di una strategia omnicanale sulle diverse funzioni responsabili della gestione del cliente.<br \/>Akeron contribuir\u00e0 portando il proprio know-how su tecnologie e software e le proprie esperienze sul campo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f908761 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f908761\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d3f31 elementor-widget elementor-widget-text-editor\" data-id=\"19d3f31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Akeron Srl, www.akeron.com<\/strong>\u00a0<em>sviluppa applicazioni moderne in grado di aumentare la produttivit\u00e0, gestire e migliorare le performance aziendali e mettere le persone al centro dei processi. Akeron Srl, con sede a Lucca, conta oggi oltre 400 clienti di ogni settore e dimensione: da nomi di spicco a livello nazionale fra cui Intesa Sanpaolo, Decathlon, Bolton Group, Prada e Cressi Sub ad aziende di medie e piccole dimensioni.\u00a0<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2799db9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2799db9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.akeron.com\/wp-content\/uploads\/2023\/10\/Akeron_Polimi_PR_maggio22-7.pdf-7.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica la PR<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cresce ancora l\u2019azienda lucchese riferimento nelle soluzioni SPM \u00a0 Lucca (Italia), 2 maggio 2022 \u2013 Akeron supporta la Ricerca degli\u00a0Osservatori Digital Innovation del Politecnico di Milano. L\u2019azienda lucchese, riferimento nelle soluzioni di Sales Performance Management (SPM), per tutto il 2022 sar\u00e0 al fianco dell\u2019istituto universitario italiano nell\u2019Osservatorio per l\u2019Omnicanalit\u00e0 (Omnichannel Customer Experience). Si tratta di [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":59851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44,1],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akeron supporta in qualit\u00e0 di partner la ricerca degli Osservatori Digital Innovation del Politecnico di Milano - Akeron Corporate Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/2023\/10\/30\/akeron-supporta-in-qualita-di-partner-la-ricerca-degli-osservatori-digital-innovation-del-politecnico-di-milano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akeron supporta in qualit\u00e0 di partner la ricerca degli Osservatori Digital Innovation del Politecnico di Milano - Akeron Corporate Website\" \/>\n<meta property=\"og:description\" content=\"Cresce ancora l\u2019azienda lucchese riferimento nelle soluzioni SPM \u00a0 Lucca (Italia), 2 maggio 2022 \u2013 Akeron supporta la Ricerca degli\u00a0Osservatori Digital Innovation del Politecnico di Milano. L\u2019azienda lucchese, riferimento nelle soluzioni di Sales Performance Management (SPM), per tutto il 2022 sar\u00e0 al fianco dell\u2019istituto universitario italiano nell\u2019Osservatorio per l\u2019Omnicanalit\u00e0 (Omnichannel Customer Experience). 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