{"id":3616,"date":"2023-06-20T14:39:17","date_gmt":"2023-06-20T12:39:17","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/zuegg-la-digitalizzazione-omnicanale-dellufficio-commerciale\/"},"modified":"2024-06-24T16:47:26","modified_gmt":"2024-06-24T14:47:26","slug":"zuegg-la-digitalizzazione-omnicanale-dellufficio-commerciale","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/library\/zuegg-la-digitalizzazione-omnicanale-dellufficio-commerciale\/","title":{"rendered":"Zuegg: la Digitalizzazione Omnicanale dell&#8217;Ufficio Commerciale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3616\" class=\"elementor elementor-3616\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef52464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef52464\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d6f660\" data-id=\"2d6f660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cfc06f3 elementor-widget elementor-widget-text-editor\" data-id=\"3cfc06f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Zuegg, azienda italiana con 130 anni di storia ed esperienza nella lavorazione della frutta per la produzione di confetture, succhi e\u00a0 semilavorati per l&#8217;industria, nell&#8217;attuale contesto di mercato doveva affrontare sfide importanti come:<\/p><ul><li>una pressione promozionale sempre pi\u00f9 forte<\/li><li>un pricing della materia prima in continuo aumento<\/li><li>una distribuzione sempre pi\u00f9 aggressiva.<\/li><\/ul><p>Guarda la video intervista ad <b>Andrea Signorini, Direttore Vendite Italia, <\/b>e scopri come Zuegg ha digitalizzato i processi commerciali grazie ad Akeron RGM, un sistema di pianificazione, gestione e ottimizzazione delle trade promotion al passo con le esigenze imposte dal mercato. Un progetto che \u00e8 stato in grado di offrire tutte le risposte di business in modo flessibile, condiviso e real-time a tutti gli uffici coinvolti.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2b49d elementor-widget elementor-widget-text-editor\" data-id=\"0e2b49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Guarda la video intervista<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e6df4 elementor-widget elementor-widget-video\" data-id=\"f0e6df4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/837919400?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dddc28a elementor-widget elementor-widget-spacer\" data-id=\"dddc28a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zuegg, azienda italiana con 130 anni di storia ed esperienza nella lavorazione della frutta per la produzione di confetture, succhi e\u00a0 semilavorati per l&#8217;industria, nell&#8217;attuale contesto di mercato doveva affrontare sfide importanti come: una pressione promozionale sempre pi\u00f9 forte un pricing della materia prima in continuo aumento una distribuzione sempre pi\u00f9 aggressiva. Guarda la video [&hellip;]<\/p>\n","protected":false},"featured_media":3617,"parent":0,"menu_order":0,"template":"","categoria-library":[55],"tag-library":[184,172],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zuegg: la Digitalizzazione Omnicanale dell&#039;Ufficio Commerciale - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/library\/zuegg-la-digitalizzazione-omnicanale-dellufficio-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zuegg: la Digitalizzazione Omnicanale dell&#039;Ufficio Commerciale - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"Zuegg, azienda italiana con 130 anni di storia ed esperienza nella lavorazione della frutta per la produzione di confetture, succhi e\u00a0 semilavorati per l&#8217;industria, nell&#8217;attuale contesto di mercato doveva affrontare sfide importanti come: una pressione promozionale sempre pi\u00f9 forte un pricing della materia prima in continuo aumento una distribuzione sempre pi\u00f9 aggressiva. 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