{"id":93127,"date":"2024-03-13T09:24:22","date_gmt":"2024-03-13T08:24:22","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/a-cool-omnichannel-b2b-solution-for-cressi\/"},"modified":"2024-07-04T16:54:43","modified_gmt":"2024-07-04T14:54:43","slug":"une-solution-omnicanale-b2b-pour-cressi","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/une-solution-omnicanale-b2b-pour-cressi\/","title":{"rendered":"Une solution omnicanale B2B pour Cressi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93127\" class=\"elementor elementor-93127 elementor-3613\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c023cb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c023cb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c86b55\" data-id=\"17c86b55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf009ad elementor-widget elementor-widget-text-editor\" data-id=\"5cf009ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Cressi Sub<\/strong>, la marque italienne historique sp\u00e9cialis\u00e9e dans les \u00e9quipements sportifs et les \u00e9quipements pour les activit\u00e9s sous-marines, a choisi Vulki pour mettre en \u0153uvre un projet de <strong>prise de commandes B2B omnicanal<\/strong>.<\/p><p>Dans cette interview, <strong>Marco Cressi<\/strong>, repr\u00e9sentant de la troisi\u00e8me g\u00e9n\u00e9ration \u00e0 la t\u00eate de l&rsquo;entreprise, explique comment une approche omnicanale, qui s&rsquo;adresse \u00e0 la fois aux clients traditionnels et \u00e0 ceux qui se tournent vers le commerce en ligne, s&rsquo;est av\u00e9r\u00e9e \u00eatre une <strong>initiative strat\u00e9gique<\/strong>. Akeron a permis la coordination d&rsquo;un r\u00e9seau mondial d&rsquo;agents commerciaux gr\u00e2ce \u00e0 l&rsquo;introduction de l&rsquo;application de saisie des commandes Vulki et a assur\u00e9 une connexion directe avec les distributeurs du monde entier gr\u00e2ce au <strong>portail de commerce en ligne B2B Vulki<\/strong>.<\/p><p>La plateforme B2B Vulki a repr\u00e9sent\u00e9 un tournant important, \u00e9liminant les inefficacit\u00e9s internes et catalysant un d\u00e9veloppement consid\u00e9rable des processus de vente B2B.<\/p><p>Reconnaissant le r\u00f4le crucial de la digitalisation dans le contexte commercial actuel, Marco Cressi souligne l&rsquo;importance de la collaboration avec Akeron. Ainsi, Akeron est devenu un alli\u00e9 pr\u00e9cieux dans le cadre d&rsquo;un processus continu d&rsquo;am\u00e9lioration des <strong>processus commerciaux.<\/strong><\/p><p>D\u00e9couvrez l&rsquo;int\u00e9gralit\u00e9 de l&rsquo;interview<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69890a elementor-widget elementor-widget-spacer\" data-id=\"e69890a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4aff2 elementor-widget elementor-widget-video\" data-id=\"8e4aff2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/922036869?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454abe1 elementor-widget elementor-widget-spacer\" data-id=\"454abe1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a51dfa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a51dfa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ce01a6\" data-id=\"0ce01a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1bb5a5 elementor-widget elementor-widget-spacer\" data-id=\"a1bb5a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cressi Sub, la marque italienne historique sp\u00e9cialis\u00e9e dans les \u00e9quipements sportifs et les \u00e9quipements pour les activit\u00e9s sous-marines, a choisi Vulki pour mettre en \u0153uvre un projet de prise de commandes B2B omnicanal. Dans cette interview, Marco Cressi, repr\u00e9sentant de la troisi\u00e8me g\u00e9n\u00e9ration \u00e0 la t\u00eate de l&rsquo;entreprise, explique comment une approche omnicanale, qui s&rsquo;adresse [&hellip;]<\/p>\n","protected":false},"featured_media":89126,"parent":0,"menu_order":0,"template":"","categoria-library":[76],"tag-library":[194,289],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une solution omnicanale B2B pour Cressi - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/une-solution-omnicanale-b2b-pour-cressi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une solution omnicanale B2B pour Cressi - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"Cressi Sub, la marque italienne historique sp\u00e9cialis\u00e9e dans les \u00e9quipements sportifs et les \u00e9quipements pour les activit\u00e9s sous-marines, a choisi Vulki pour mettre en \u0153uvre un projet de prise de commandes B2B omnicanal. 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