{"id":93113,"date":"2021-01-31T10:41:01","date_gmt":"2021-01-31T09:41:01","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/"},"modified":"2024-07-05T15:04:06","modified_gmt":"2024-07-05T13:04:06","slug":"optimiser-la-gestion-des-promotions-le-succes-de-bolton-group","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/optimiser-la-gestion-des-promotions-le-succes-de-bolton-group\/","title":{"rendered":"Optimiser la gestion des promotions : le succ\u00e8s de Bolton Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93113\" class=\"elementor elementor-93113 elementor-3598\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67394c61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67394c61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c5c50d\" data-id=\"63c5c50d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d584114 elementor-widget elementor-widget-text-editor\" data-id=\"4d584114\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Comment Bolton a r\u00e9duit les d\u00e9lais et les co\u00fbts de gestion des promotions ?<\/h4>\n<p>\u00a0<\/p>\n<h5>LE D\u00c9FI<\/h5>\n<p>Toutes les divisions du<strong> groupe Bolton<\/strong> ont partag\u00e9 le besoin d&rsquo;am\u00e9liorer la gestion des contrats et des accords des promotions avec leurs nombreux canaux de distribution sur le march\u00e9 italien.<\/p>\n<p>Dans les faits, Bolton Food, Bolton Home &amp; Personal Care, Bolton Beauty Care et Bolton Adhesives ont constat\u00e9 que la valeur \u00e9conomique consid\u00e9rable obtenue gr\u00e2ce aux promotions n\u00e9cessitait l&rsquo;am\u00e9lioration de la gestion du processus de promotion lui-m\u00eame.<\/p>\n<p>\u00a0<\/p>\n<p>Les divisions locales de Bolton Food et Bolton Home &amp; Personal Care sont \u00e9galement parvenues aux m\u00eames conclusions apr\u00e8s avoir \u00e9valu\u00e9 le march\u00e9 fran\u00e7ais.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Les param\u00e8tres en jeu n\u00e9cessitaient une solution sp\u00e9cifique pour la gestion de processus critiques complexes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e4fb5 elementor-widget elementor-widget-text-editor\" data-id=\"01e4fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><a href=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2024\/07\/casestudy_VULKI_Bolton_eng.pdf\" target=\"_blank\" rel=\"noopener\" data-lf-fd-inspected-lynor8xnzmq4wqjz=\"true\">Lire l&rsquo;\u00e9tude du cas<\/a><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment Bolton a r\u00e9duit les d\u00e9lais et les co\u00fbts de gestion des promotions ? \u00a0 LE D\u00c9FI Toutes les divisions du groupe Bolton ont partag\u00e9 le besoin d&rsquo;am\u00e9liorer la gestion des contrats et des accords des promotions avec leurs nombreux canaux de distribution sur le march\u00e9 italien. Dans les faits, Bolton Food, Bolton Home &amp; [&hellip;]<\/p>\n","protected":false},"featured_media":11592,"parent":0,"menu_order":0,"template":"","categoria-library":[76],"tag-library":[194,193],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimiser la gestion des promotions : le succ\u00e8s de Bolton Group - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/optimiser-la-gestion-des-promotions-le-succes-de-bolton-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiser la gestion des promotions : le succ\u00e8s de Bolton Group - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"Comment Bolton a r\u00e9duit les d\u00e9lais et les co\u00fbts de gestion des promotions ? \u00a0 LE D\u00c9FI Toutes les divisions du groupe Bolton ont partag\u00e9 le besoin d&rsquo;am\u00e9liorer la gestion des contrats et des accords des promotions avec leurs nombreux canaux de distribution sur le march\u00e9 italien. 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