{"id":93109,"date":"2023-06-20T14:39:17","date_gmt":"2023-06-20T12:39:17","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/zuegg-omnichannel-digitalization-of-the-sales-department\/"},"modified":"2024-07-05T07:38:22","modified_gmt":"2024-07-05T05:38:22","slug":"digitalisation-multicanal-des-ventes","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/","title":{"rendered":"Zuegg &#8211; Digitalisation multicanale des ventes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93109\" class=\"elementor elementor-93109 elementor-3616\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef52464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef52464\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d6f660\" data-id=\"2d6f660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cfc06f3 elementor-widget elementor-widget-text-editor\" data-id=\"3cfc06f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Zuegg, une entreprise italienne forte de 130 ans d&rsquo;histoire et d&rsquo;exp\u00e9rience dans la transformation des fruits pour la production de confitures, de jus et de produits semi-finis, a \u00e9t\u00e9 amen\u00e9e \u00e0 relever d&rsquo;importants d\u00e9fis dans le contexte actuel du march\u00e9 :<\/p><ul><li>pression promotionnelle croissante<\/li><li>augmentation constante du prix des mati\u00e8res premi\u00e8res<\/li><li>une distribution de plus en plus agressive<\/li><\/ul><p>\u00a0<\/p><p>Regardez l&rsquo;interview vid\u00e9o d&rsquo;<strong>Andrea Signorini, Directeur Commercial Italie<\/strong>, et d\u00e9couvrez comment Zuegg a digitalis\u00e9 ses processus de vente gr\u00e2ce \u00e0 Akeron RGM, un syst\u00e8me de planification, de gestion et d&rsquo;optimisation des promotions commerciales en r\u00e9ponse aux exigences du march\u00e9. Un syst\u00e8me en mesure d&rsquo;offrir toutes les r\u00e9ponses commerciales de mani\u00e8re flexible, partag\u00e9e et en temps r\u00e9el \u00e0 tous les d\u00e9partements concern\u00e9s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2b49d elementor-widget elementor-widget-text-editor\" data-id=\"0e2b49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Regardez l&rsquo;interview en vid\u00e9o<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e6df4 elementor-widget elementor-widget-video\" data-id=\"f0e6df4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/866732677?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dddc28a elementor-widget elementor-widget-spacer\" data-id=\"dddc28a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zuegg, une entreprise italienne forte de 130 ans d&rsquo;histoire et d&rsquo;exp\u00e9rience dans la transformation des fruits pour la production de confitures, de jus et de produits semi-finis, a \u00e9t\u00e9 amen\u00e9e \u00e0 relever d&rsquo;importants d\u00e9fis dans le contexte actuel du march\u00e9 : pression promotionnelle croissante augmentation constante du prix des mati\u00e8res premi\u00e8res une distribution de plus [&hellip;]<\/p>\n","protected":false},"featured_media":11651,"parent":0,"menu_order":0,"template":"","categoria-library":[],"tag-library":[194],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zuegg - Digitalisation multicanale des ventes - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zuegg - Digitalisation multicanale des ventes - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"Zuegg, une entreprise italienne forte de 130 ans d&rsquo;histoire et d&rsquo;exp\u00e9rience dans la transformation des fruits pour la production de confitures, de jus et de produits semi-finis, a \u00e9t\u00e9 amen\u00e9e \u00e0 relever d&rsquo;importants d\u00e9fis dans le contexte actuel du march\u00e9 : pression promotionnelle croissante augmentation constante du prix des mati\u00e8res premi\u00e8res une distribution de plus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-05T05:38:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/06\/Top_banner_zuegg-2048x1135-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1135\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/\",\"name\":\"Zuegg - Digitalisation multicanale des ventes - Vulki Software Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#website\"},\"datePublished\":\"2023-06-20T12:39:17+00:00\",\"dateModified\":\"2024-07-05T05:38:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Zuegg &#8211; Digitalisation multicanale des ventes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Piattaforma modulare per motivare e vendere meglio\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zuegg - Digitalisation multicanale des ventes - Vulki Software Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/","og_locale":"fr_FR","og_type":"article","og_title":"Zuegg - Digitalisation multicanale des ventes - Vulki Software Platform","og_description":"Zuegg, une entreprise italienne forte de 130 ans d&rsquo;histoire et d&rsquo;exp\u00e9rience dans la transformation des fruits pour la production de confitures, de jus et de produits semi-finis, a \u00e9t\u00e9 amen\u00e9e \u00e0 relever d&rsquo;importants d\u00e9fis dans le contexte actuel du march\u00e9 : pression promotionnelle croissante augmentation constante du prix des mati\u00e8res premi\u00e8res une distribution de plus [&hellip;]","og_url":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/","og_site_name":"Vulki Software Platform","article_modified_time":"2024-07-05T05:38:22+00:00","og_image":[{"width":2048,"height":1135,"url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/06\/Top_banner_zuegg-2048x1135-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/","url":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/","name":"Zuegg - Digitalisation multicanale des ventes - Vulki Software Platform","isPartOf":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#website"},"datePublished":"2023-06-20T12:39:17+00:00","dateModified":"2024-07-05T05:38:22+00:00","breadcrumb":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/digitalisation-multicanal-des-ventes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akeron.com\/vulki\/fr\/"},{"@type":"ListItem","position":2,"name":"Publications","item":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/"},{"@type":"ListItem","position":3,"name":"Zuegg &#8211; Digitalisation multicanale des ventes"}]},{"@type":"WebSite","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#website","url":"https:\/\/www.akeron.com\/vulki\/fr\/","name":"Vulki Software Platform","description":"Piattaforma modulare per motivare e vendere meglio","publisher":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeron.com\/vulki\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#organization","name":"Vulki Software Platform","url":"https:\/\/www.akeron.com\/vulki\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","contentUrl":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","caption":"Vulki Software Platform"},"image":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library\/93109"}],"collection":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/types\/library"}],"version-history":[{"count":8,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library\/93109\/revisions"}],"predecessor-version":[{"id":94880,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library\/93109\/revisions\/94880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/media\/11651"}],"wp:attachment":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/media?parent=93109"}],"wp:term":[{"taxonomy":"categoria-library","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/categoria-library?post=93109"},{"taxonomy":"tag-library","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/tag-library?post=93109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}