{"id":11667,"date":"2023-11-04T14:29:57","date_gmt":"2023-11-04T13:29:57","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=webinar&#038;p=11667"},"modified":"2024-07-19T09:13:06","modified_gmt":"2024-07-19T07:13:06","slug":"cpgs-excellence-how-to-unlock-the-power-of-trade-promotion-to-drive-retailers-and-consumer-behaviour","status":"publish","type":"webinar","link":"https:\/\/www.akeron.com\/vulki\/en\/webinar\/cpgs-excellence-how-to-unlock-the-power-of-trade-promotion-to-drive-retailers-and-consumer-behaviour\/","title":{"rendered":"CPGs Excellence: How to Unlock the Power of Trade Promotion to Drive Retailers and Consumer Behaviour"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11667\" class=\"elementor elementor-11667\" data-elementor-post-type=\"webinar\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adb18db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adb18db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c406b4e\" data-id=\"c406b4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64534e7 elementor-widget elementor-widget-text-editor\" data-id=\"64534e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3>June the 23rd | 1.30 pm \u2013 1:50pm<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ec014d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ec014d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d26b1fa\" data-id=\"d26b1fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85a2b0b elementor-widget elementor-widget-text-editor\" data-id=\"85a2b0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>How best to direct buyer behaviour with focused contractual promotion terms, benefiting both the provider and the buyer.<\/p><p>Consumer goods manufacturers find themselves tackling a turbulent, unpredictable landscape, and it does not look set to change anytime soon.<\/p><p>In this environment, the effectiveness of promotional leverage has suffered setbacks. On one hand, the level of discounts and promotions has been reduced to limit the erosion of profit margins, while on the other,\u00a0<strong>promotions are playing a decisive role in both keeping prices down and meeting market competition<\/strong>. Therefore, now as never before, the subsidies and discounts provided to buyers have to be skillfully deployed, ensuring high rates of return.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f00c9ec elementor-widget elementor-widget-spacer\" data-id=\"f00c9ec\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ddd2f elementor-widget elementor-widget-text-editor\" data-id=\"52ddd2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>With Akeron Revenue Growth Management you will be able to:<\/h5><ul><li>Save time calculating promotional discounts and accruals vs a manual \/ off-line process<\/li><li>Gain the ability to deploy complex contract terms which drive desirable customer behaviour<\/li><li>Reduce risk through high accuracy of the discount and accrual calculations<\/li><li>Reduce risk through the detailed visibility of promotional accruals in the P&amp;L<\/li><li>Provide clear communications to buyers on their contract terms, accumulated discounts and pay-outs (rebates), within the contractual period and at its termination<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d26f84 elementor-widget elementor-widget-spacer\" data-id=\"6d26f84\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab21561 elementor-widget elementor-widget-text-editor\" data-id=\"ab21561\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Join the webinar and discover why driving buyer behaviour is so important for your business.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09bc17 elementor-widget elementor-widget-text-editor\" data-id=\"f09bc17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Watch the video<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d079681 elementor-widget elementor-widget-html\" data-id=\"d079681\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"14517308\",\r\n    formId: \"d0fd3bd1-4b46-49dd-b21e-3a9f2d43a3d7\"\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>June the 23rd | 1.30 pm \u2013 1:50pm How best to direct buyer behaviour with focused contractual promotion terms, benefiting both the provider and the buyer. Consumer goods manufacturers find themselves tackling a turbulent, unpredictable landscape, and it does not look set to change anytime soon. In this environment, the effectiveness of promotional leverage has [&hellip;]<\/p>\n","protected":false},"featured_media":11668,"template":"","tag-webinar":[],"categoria-webinar":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPGs Excellence: How to Unlock the Power of Trade Promotion to Drive Retailers and Consumer Behaviour - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/en\/webinar\/cpgs-excellence-how-to-unlock-the-power-of-trade-promotion-to-drive-retailers-and-consumer-behaviour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPGs Excellence: How to Unlock the Power of Trade Promotion to Drive Retailers and Consumer Behaviour - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"June the 23rd | 1.30 pm \u2013 1:50pm How best to direct buyer behaviour with focused contractual promotion terms, benefiting both the provider and the buyer. 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