{"id":85396,"date":"2022-12-14T11:45:28","date_gmt":"2022-12-14T10:45:28","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/i-5-fattori-chiave-per-calcolare-il-roi-delle-promozioni-nel-consumer-goods\/"},"modified":"2024-06-26T10:44:14","modified_gmt":"2024-06-26T08:44:14","slug":"the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/","title":{"rendered":"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85396\" class=\"elementor elementor-85396 elementor-3603\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fd9e354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fd9e354\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2d4300\" data-id=\"a2d4300\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1186ddf1 elementor-widget elementor-widget-text-editor\" data-id=\"1186ddf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The ongoing challenges in the availability and prices of raw materials and energy is putting a strain on the entire social and economic fabric globally.<\/p><p>The production and distribution of FMCG is no exception. In addition to these inflationary pressures, important structural changes in the purchasing and consumption behaviour of customers are taking place.<\/p><p>In such a difficult environment, all commercial levers at the disposal of <strong>Consumer Goods (CG)<\/strong> companies must be meticulously orchestrated in order not to leave opportunities in the field that are becoming increasingly scarce.<\/p><p>Among the darts available to hit the sales department targets, the lever of promotions in the supermarket channel continues to be extremely sharp.<\/p><p>So how can we ensure that the important economic cost of sales promotions bring concrete results to CG producers? The answer lies in <strong>calculating the return on investment (ROI) of each promotional action<\/strong>, a concept as straightforward in words as it is difficult to see realised in practice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fceb7c0 elementor-widget elementor-widget-text-editor\" data-id=\"fceb7c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Find out how in our e-book The 5 Key Factors for Calculating ROI of Promotions in Consumer Goods<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d66e2 elementor-widget elementor-widget-html\" data-id=\"b3d66e2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"14517308\",\r\n    formId: \"e6a49b18-e55b-4085-b20f-3c1b06217abc\"\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The ongoing challenges in the availability and prices of raw materials and energy is putting a strain on the entire social and economic fabric globally. The production and distribution of FMCG is no exception. In addition to these inflationary pressures, important structural changes in the purchasing and consumption behaviour of customers are taking place. In [&hellip;]<\/p>\n","protected":false},"featured_media":85398,"parent":0,"menu_order":0,"template":"","categoria-library":[72],"tag-library":[186],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0 - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0 - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"The ongoing challenges in the availability and prices of raw materials and energy is putting a strain on the entire social and economic fabric globally. The production and distribution of FMCG is no exception. In addition to these inflationary pressures, important structural changes in the purchasing and consumption behaviour of customers are taking place. In [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T08:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2022\/12\/top_banner_RGM_5_punti_chiave_roi-2048x1135-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1135\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/\",\"name\":\"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0 - Vulki Software Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#website\"},\"datePublished\":\"2022-12-14T10:45:28+00:00\",\"dateModified\":\"2024-06-26T08:44:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Library\",\"item\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Composable platform to motivate and sell better\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0 - Vulki Software Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/","og_locale":"en_US","og_type":"article","og_title":"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0 - Vulki Software Platform","og_description":"The ongoing challenges in the availability and prices of raw materials and energy is putting a strain on the entire social and economic fabric globally. The production and distribution of FMCG is no exception. In addition to these inflationary pressures, important structural changes in the purchasing and consumption behaviour of customers are taking place. In [&hellip;]","og_url":"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/","og_site_name":"Vulki Software Platform","article_modified_time":"2024-06-26T08:44:14+00:00","og_image":[{"width":2048,"height":1135,"url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2022\/12\/top_banner_RGM_5_punti_chiave_roi-2048x1135-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/","url":"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/","name":"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0 - Vulki Software Platform","isPartOf":{"@id":"https:\/\/www.akeron.com\/vulki\/en\/#website"},"datePublished":"2022-12-14T10:45:28+00:00","dateModified":"2024-06-26T08:44:14+00:00","breadcrumb":{"@id":"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.akeron.com\/vulki\/en\/library\/the-five-key-factors-for-calculating-the-roi-of-promotions-in-consumer-goods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akeron.com\/vulki\/en\/"},{"@type":"ListItem","position":2,"name":"Library","item":"https:\/\/www.akeron.com\/vulki\/en\/library\/"},{"@type":"ListItem","position":3,"name":"The Five Key Factors for Calculating the ROI of Promotions in Consumer Goods\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.akeron.com\/vulki\/en\/#website","url":"https:\/\/www.akeron.com\/vulki\/en\/","name":"Vulki Software Platform","description":"Composable platform to motivate and sell better","publisher":{"@id":"https:\/\/www.akeron.com\/vulki\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeron.com\/vulki\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.akeron.com\/vulki\/en\/#organization","name":"Vulki Software Platform","url":"https:\/\/www.akeron.com\/vulki\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","contentUrl":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","caption":"Vulki Software Platform"},"image":{"@id":"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/library\/85396"}],"collection":[{"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/types\/library"}],"version-history":[{"count":7,"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/library\/85396\/revisions"}],"predecessor-version":[{"id":94084,"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/library\/85396\/revisions\/94084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/media\/85398"}],"wp:attachment":[{"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/media?parent=85396"}],"wp:term":[{"taxonomy":"categoria-library","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/categoria-library?post=85396"},{"taxonomy":"tag-library","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/en\/wp-json\/wp\/v2\/tag-library?post=85396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}