{"id":85085,"date":"2023-05-16T15:22:04","date_gmt":"2023-05-16T13:22:04","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/e-book-3-report-fondamentali-per-ottenere-il-massimo-dalle-promozioni-in-ottica-omnicanale\/"},"modified":"2023-11-16T12:16:50","modified_gmt":"2023-11-16T11:16:50","slug":"e-book-three-foundamental-reports-to-get-the-most-out-of-omnichannel-promotions","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/en\/library\/e-book-three-foundamental-reports-to-get-the-most-out-of-omnichannel-promotions\/","title":{"rendered":"E-Book &#8211; Three Fundamental Reports to get the most out of omnichannel promotions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85085\" class=\"elementor elementor-85085 elementor-3611\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f5e33f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f5e33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741d74e6\" data-id=\"741d74e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5c1070 elementor-widget elementor-widget-text-editor\" data-id=\"b5c1070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Consumer goods companies have been experiencing a period of instability for several months now. <br \/>An unpredictability which seems unlikely to change any time soon. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a863f2 elementor-widget elementor-widget-text-editor\" data-id=\"9a863f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Specifically, in the Mass Retail channel the determinants of these dynamics are mainly attributable to:<\/p><ul><li>An <strong>increase in raw material and energy costs<\/strong> which has led to generalised inflation on goods sold in every commodity sector<\/li><li>A subsequent <strong>erosion of consumer purchasing power<\/strong> with inevitable repercussions on purchasing and consumption behaviour<\/li><li>A constant <strong>expansion of the Distributor Brand (DB)<\/strong> increasing competitive pressure and inevitably eroding market share of the Brand Industry.<\/li><\/ul><p>In this context, the effectiveness of promotional leverage suffered inevitable setbacks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf06878 elementor-widget elementor-widget-text-editor\" data-id=\"bf06878\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This paper will illustrate the three key reports for <strong>ananalysis<\/strong> <strong>on promotional<\/strong> <strong>effectiveness<\/strong> which, ultimately, aims at <strong>supporting you in achieving the expected results.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e9605 elementor-widget elementor-widget-text-editor\" data-id=\"d1e9605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Access the document:<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcafb3 elementor-widget elementor-widget-html\" data-id=\"6dcafb3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"14517308\",\r\n    formId: \"86b21024-e5d2-4b22-bcc3-bfbda52dc489\"\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consumer goods companies have been experiencing a period of instability for several months now. An unpredictability which seems unlikely to change any time soon. Specifically, in the Mass Retail channel the determinants of these dynamics are mainly attributable to: An increase in raw material and energy costs which has led to generalised inflation on goods [&hellip;]<\/p>\n","protected":false},"featured_media":85086,"parent":0,"menu_order":0,"template":"","categoria-library":[72],"tag-library":[186],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Book - Three Fundamental Reports to get the most out of omnichannel promotions - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/en\/library\/e-book-three-foundamental-reports-to-get-the-most-out-of-omnichannel-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Book - Three Fundamental Reports to get the most out of omnichannel promotions - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"Consumer goods companies have been experiencing a period of instability for several months now. An unpredictability which seems unlikely to change any time soon. 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