{"id":4927,"date":"2021-01-31T10:41:01","date_gmt":"2021-01-31T09:41:01","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/bolton-group-ottimizzare-la-gestione-delle-trade-promotion\/"},"modified":"2024-07-02T17:58:05","modified_gmt":"2024-07-02T15:58:05","slug":"optimising-trade-promotions-management-the-success-of-bolton-group","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/","title":{"rendered":"Optimising trade promotion management: the success of Bolton Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4927\" class=\"elementor elementor-4927 elementor-3598\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67394c61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67394c61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c5c50d\" data-id=\"63c5c50d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d584114 elementor-widget elementor-widget-text-editor\" data-id=\"4d584114\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>How Bolton has cut down times and costs of trade promotion management<\/h4><p>\u00a0<\/p><h5>THE CHALLENGE<\/h5><p>All <strong>Bolton Group<\/strong> divisions shared the need to improve the management of trade promotion contracts and agreements with their many distribution channels in the Italian market.<\/p><p>In fact, Bolton Food, Bolton Home &amp; Personal Care, Bolton Beauty Care, Bolton Adhesives noticed how the considerable economic value derived from trade promotion required improving the management of the promotion process itself.<\/p><p>The local divisions of Bolton Food and Bolton Home &amp; Personal Care also reached the same conclusions after assessing the French market. Although all the companies involved showed this common need, each of them managed the processes applied up to that moment in their very own special way.<\/p><p>The parameters involved required a specific solution for managing complex critical processes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e4fb5 elementor-widget elementor-widget-text-editor\" data-id=\"01e4fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><a href=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2024\/07\/casestudy_VULKI_Bolton_eng.pdf\">Read the Case Study<\/a><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Bolton has cut down times and costs of trade promotion management \u00a0 THE CHALLENGE All Bolton Group divisions shared the need to improve the management of trade promotion contracts and agreements with their many distribution channels in the Italian market. In fact, Bolton Food, Bolton Home &amp; Personal Care, Bolton Beauty Care, Bolton Adhesives [&hellip;]<\/p>\n","protected":false},"featured_media":11591,"parent":0,"menu_order":0,"template":"","categoria-library":[71],"tag-library":[267,192],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimising trade promotion management: the success of Bolton Group - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising trade promotion management: the success of Bolton Group - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"How Bolton has cut down times and costs of trade promotion management \u00a0 THE CHALLENGE All Bolton Group divisions shared the need to improve the management of trade promotion contracts and agreements with their many distribution channels in the Italian market. In fact, Bolton Food, Bolton Home &amp; Personal Care, Bolton Beauty Care, Bolton Adhesives [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T15:58:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2021\/01\/top_banner_bolton_case_rev-1-2048x1135-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1135\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/\",\"name\":\"Optimising trade promotion management: the success of Bolton Group - Vulki Software Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#website\"},\"datePublished\":\"2021-01-31T09:41:01+00:00\",\"dateModified\":\"2024-07-02T15:58:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Library\",\"item\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Optimising trade promotion management: the success of Bolton Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Composable platform to motivate and sell better\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimising trade promotion management: the success of Bolton Group - Vulki Software Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/en\/library\/optimising-trade-promotions-management-the-success-of-bolton-group\/","og_locale":"en_US","og_type":"article","og_title":"Optimising trade promotion management: the success of Bolton Group - Vulki Software Platform","og_description":"How Bolton has cut down times and costs of trade promotion management \u00a0 THE CHALLENGE All Bolton Group divisions shared the need to improve the management of trade promotion contracts and agreements with their many distribution channels in the Italian market. 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