{"id":105382,"date":"2025-03-12T17:29:31","date_gmt":"2025-03-12T16:29:31","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/stimolare-la-crescita-incentivi-nella-pubblicita-e-nel-marketing\/"},"modified":"2025-03-12T17:39:41","modified_gmt":"2025-03-12T16:39:41","slug":"driving-growth-incentives-in-advertising-and-marketing","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/","title":{"rendered":"Driving growth: incentives in advertising and marketing\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"105382\" class=\"elementor elementor-105382 elementor-105373\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e368987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e368987\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d268d6\" data-id=\"2d268d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ff08a elementor-widget elementor-widget-text-editor\" data-id=\"e7ff08a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">The advertising and marketing sector is highly competitive, involving <\/span><b><span data-contrast=\"auto\">advertising agencies<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">media agencies<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">digital firms<\/span><\/b><span data-contrast=\"auto\"> and <\/span><b><span data-contrast=\"auto\">production companies<\/span><\/b><span data-contrast=\"auto\"> that create and distribute campaigns across TV, print, digital, social media, and outdoor advertising. Sellers of advertising space use incentive plans to motivate key stakeholders involved in ad sales, media placement, and campaign execution<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Effectively managing incentives for these partners is crucial to driving performance, improving ROI, and maintaining a competitive edge.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Key Incentive Challenges in the Advertising &amp; Marketing Industry:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Diverse Promotional Channels<\/span><\/b><span data-contrast=\"auto\"> &#8211; From traditional media to digital platforms, it\u2019s essential to structure targeted incentives aligned with business objectives.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Complex Compensation Models<\/span><\/b><span data-contrast=\"auto\"> &#8211; Commissions, revenue sharing, performance-based bonuses\u2014compensation plans must be flexible and customizable to suit different roles and marketing strategies.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Performance Tracking &amp; Optimization<\/span><\/b><span data-contrast=\"auto\"> &#8211; Having advanced tools to analyze each partner\u2019s contribution in real time enables quick adjustments to incentive strategies for maximum impact.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Discover how our solution can transform incentive management in your company, boost partner motivation, and improve sales performance.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d8daa elementor-widget elementor-widget-html\" data-id=\"f8d8daa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"14517308\",\r\n    formId: \"33b053d0-ed44-4aa4-9ffc-ad4349bd488b\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The advertising and marketing sector is highly competitive, involving advertising agencies, media agencies, digital firms and production companies that create and distribute campaigns across TV, print, digital, social media, and outdoor advertising. Sellers of advertising space use incentive plans to motivate key stakeholders involved in ad sales, media placement, and campaign execution\u00a0 Effectively managing incentives [&hellip;]<\/p>\n","protected":false},"featured_media":105375,"parent":0,"menu_order":0,"template":"","categoria-library":[300],"tag-library":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving growth: incentives in advertising and marketing\u00a0 - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving growth: incentives in advertising and marketing\u00a0 - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"The advertising and marketing sector is highly competitive, involving advertising agencies, media agencies, digital firms and production companies that create and distribute campaigns across TV, print, digital, social media, and outdoor advertising. Sellers of advertising space use incentive plans to motivate key stakeholders involved in ad sales, media placement, and campaign execution\u00a0 Effectively managing incentives [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T16:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/03\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1272\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/\",\"name\":\"Driving growth: incentives in advertising and marketing\u00a0 - Vulki Software Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#website\"},\"datePublished\":\"2025-03-12T16:29:31+00:00\",\"dateModified\":\"2025-03-12T16:39:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Library\",\"item\":\"https:\/\/www.akeron.com\/vulki\/en\/library\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Driving growth: incentives in advertising and marketing\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Composable platform to motivate and sell better\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Driving growth: incentives in advertising and marketing\u00a0 - Vulki Software Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/en\/library\/driving-growth-incentives-in-advertising-and-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Driving growth: incentives in advertising and marketing\u00a0 - Vulki Software Platform","og_description":"The advertising and marketing sector is highly competitive, involving advertising agencies, media agencies, digital firms and production companies that create and distribute campaigns across TV, print, digital, social media, and outdoor advertising. 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