{"id":101239,"date":"2025-01-28T16:39:13","date_gmt":"2025-01-28T15:39:13","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=eventi&#038;p=101239"},"modified":"2025-02-04T15:53:15","modified_gmt":"2025-02-04T14:53:15","slug":"adapting-to-evolving-customer-needs-and-buying-behavior","status":"publish","type":"eventi","link":"https:\/\/www.akeron.com\/vulki\/en\/eventi\/adapting-to-evolving-customer-needs-and-buying-behavior\/","title":{"rendered":"Adapting to Evolving Customer Needs and Buying Behavior"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"101239\" class=\"elementor elementor-101239\" data-elementor-post-type=\"eventi\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e5e2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49e5e2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4820f2\" data-id=\"e4820f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c750513 elementor-widget elementor-widget-text-editor\" data-id=\"c750513\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>February the 20th, 12.30 pm \u2013 3 pm, London<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faeaa97 elementor-widget elementor-widget-heading\" data-id=\"faeaa97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Welcome to the Sales Excellence Hub 2025<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f9048 elementor-widget elementor-widget-text-editor\" data-id=\"02f9048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">Hosted and sponsored by Akeron, the technology partner, led by Warwick Business School, in collaboration with the Institute of Sales Professionals, the Sales Excellence Hub is your gateway to shaping the future of sales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957dd8e elementor-widget elementor-widget-heading\" data-id=\"957dd8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2024 Success \n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7bc644 elementor-widget elementor-widget-text-editor\" data-id=\"d7bc644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">Last year was a phenomenal success! Each mini event saw fantastic turnout, and our flagship end-of-year event at The Shard, London brought together over 100 sales professionals. It was a testament to the power of collaboration and knowledge exchange.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35dfe7b elementor-widget elementor-widget-heading\" data-id=\"35dfe7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">This Year Will Be Even Better<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-951fff6 elementor-widget elementor-widget-text-editor\" data-id=\"951fff6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\">Building on the momentum of 2024, 2025 promises to be an exciting year. We\u2019re thrilled to announce:<\/div><ul><li>Three mini-events\u00a0throughout the year, starting with the first on 20th February 2025.<\/li><li>Our highly anticipated end-of-year event at The Shard, which will once again bring together top sales leaders and professionals in an unforgettable setting.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b20f43 elementor-widget elementor-widget-heading\" data-id=\"1b20f43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><br>A Community Of Sales Innovators<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa463e elementor-widget elementor-widget-text-editor\" data-id=\"efa463e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">The Sales Excellence Hub brings together sales leaders, professionals, and researchers, fostering a vibrant community to exchange ideas, share priorities, and advance the sales discipline. By bridging the gap between academic research and practical application, we empower sales organizations to achieve lasting success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f8ff0 elementor-widget elementor-widget-heading\" data-id=\"d9f8ff0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What We Offer<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1453db1 elementor-widget elementor-widget-text-editor\" data-id=\"1453db1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\">Through a dynamic series of events, we:<\/div><ul><li>Translate cutting-edge academic insights into actionable strategies.<\/li><li>Facilitate knowledge exchange between sales practitioners and researchers.<\/li><li>Identify and explore critical priorities to elevate the sales profession.<\/li><\/ul><div>Our ultimate goal is to enable organizations to strengthen their sales teams, drive excellence, and equip professionals with the tools they need to thrive in an ever-changing landscape.<\/div><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba96c14 elementor-widget elementor-widget-heading\" data-id=\"ba96c14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Interactive, Data-Driven Events<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e722c8 elementor-widget elementor-widget-text-editor\" data-id=\"2e722c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\">Each event is carefully designed using insights from surveys and previous discussions to address the most pressing challenges in sales today. These sessions are more than just learning opportunities \u2013 they are a space to:<\/div>\n<ul>\n<li>Share best practices (and lessons learned).<\/li>\n<li>Collaborate with fellow professionals and researchers.<\/li>\n<li>Contribute to a survey-based study that will inform the future of sales excellence.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9142ed7 elementor-widget elementor-widget-heading\" data-id=\"9142ed7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><br>Join Us This Year<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbb5cc elementor-widget elementor-widget-text-editor\" data-id=\"9cbb5cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\">Don\u2019t miss your opportunity to be part of the conversation shaping the future of sales. 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