A well-structured sales incentive program serves not only to drive sales performance and boost motivation in achieving sales targets but also cultivates a spirit of healthy competition within the team. Moreover, it plays a crucial role in fostering a positive company culture, nurturing teamwork, and promoting collaboration among sales team members. Despite its importance, the majority of sales organizations still struggle with setting appropriate compensation goals and revising their sales compensation plans frequently.

This event will cover challenges associated with designing sales compensation plans and incentives. We will focus on the advantages and disadvantages of different compensation plans and discuss undesired consequences.

The objective is to identify key challenges of the sales functions that are associated with sales compensation plans and incentives. The outcome of the event will be the identification of priorities for the generation of knowledge on how to design and utilize effective compensation plans and how to avoid undesired consequences of these.

By participating in this event, you will gain valuable insights into the profound impact of developing an effective incentive scheme and learn practical strategies for getting it right.