Nital, since the early years of its business, has managed the omnichannel distribution of prestigious brands in the hi-tech world, throughout the national market.

Right from the start, the search for efficiency and effectiveness of commercial, logistic and financial processes represented a key objective to always keep under control.

Over time, the company has found itself having to manage an increasing complexity in all the main divisions companies, as a direct consequence of the success found on the market and the consequent increase of the brands managed in its portfolio.

In particular, the need to improve the management of commercial agreements and promotions with suppliers and customers gradually became a priority, also as a result of the growing weight that these cost items had on overall company marginality.

To this first requirement, a second closely linked one was added: an efficient management of commissions and bonuses recognized to the sales force, to continue to better support the performance of business sale.

The numbers involved required a specific solution for the management of these critical and complex processes: