Zuegg, an Italian company with 130 years of history and experience in the processing of fruit for the production of jam, juice and semi-finished products, was confronted with significant challenges in the current market environment:

• increasing promotional pressure
• price of raw materials continuously rising
• increasingly aggressive distribution

Watch the video interview with Andrea Signorini, Sales Director Italy, and find out how Zuegg has digitised its sales processes thanks to Akeron RGM, a system for planning, managing and optimising trade promotions in line with the demands of the market. A project able to offer all business answers flexibly, shared and in real time to all the offices concerned.