Beyond traditional solutions
Optimize your trade spend
Streamline your approach to pricing, discounts, and promotional strategies to stay competitive and meet consumer demand. Get the most out of your trade promotions, improve retail execution, and ensure long-term success in the market.
WHY YOU NEED VULKI’ S COMMERCIAL AGREEMENTS & PROMOTIONS
Navigating the challenges of modern value chains
Ensuring Profitability & ROI on Promotions
Suppliers and manufacturers need to ensure that the trade promotions they offer deliver a positive return on investment (ROI). By managing each step of the life-cycle the can continuously focus on promo effectiveness and cost control, always ready to adapt to changing priorities or market conditions.
Aligning with Retailer Expectations
Consumer goods suppliers must effectively manage relationships with retailers to ensure that the terms of commercial agreements, product availability, and promotional activities are aligned with the retailer’s objectives and consumer demand. Misalignment can lead to missed sales opportunities or poor execution for both sides of the agreement.
Managing Trade Spend Budgets
Suppliers often face the challenge of managing and controlling trade spending across multiple retail partners. Without a clear overview of budgets, discounts, and promotional costs, it can become difficult to optimize the efforts and maximize commercial impact.
Data Accuracy & Forecasting Demand
Accurate forecasting is critical to avoid stock imbalances during normal or promotional periods. Suppliers need reliable data to predict consumer demand, plan production schedules, and ensure timely delivery of products to retailers. Lack of data accuracy can result in missed sales or excessive unsold inventory.
Compliance with Agreements & Legal Requirements
Suppliers must ensure that their trade promotions and agreements with retailers comply with legal regulations, such as pricing laws, competition regulations, and promotional guidelines. Failure to adhere to these requirements could result in fines, penalties, or damage to the brand’s reputation, and that is why a dedicated system becomes crucial.
Measuring Promotion Effectiveness and Adjustments
Evaluating the success of trade promotions is essential to refine strategies. Suppliers need access to real-time performance data and analytics to measure sales impact, consumer response, and overall campaign effectiveness. This insight allows them to adjust promotions or negotiate better terms with retailers for future agreements.
Real-time AI-powered insights for all your key decisions
Elevate the use of data science within the organization by combining a unified data mart, flexible reporting tools and valuable AI-powered insights.
Enable data-driven decisions, empowering stakeholders to access and analyze relevant data and facilitating collaboration across departments.
Ultimately, help your organization to enhance planning, simulate business scenarios, improve revenue generation and profitability.
Set the stage for success
Three solutions that help you start off on the right foot
Trade Promotions
Vulki’s Trade Promotions solution helps plan, manage, and optimize business promotions while tracking profit and loss and reducing administrative costs by up to 20%. It offers advanced simulations to maximize promotional ROI and integrates promotions with order collection systems. Vulki automates accounting processes and provides AI-driven insights to enhance promotional decision-making.
Retail Execution
Vulki’s Retail Execution solution ensures successful retail sales by managing promotional and merchandising guidelines effectively. It provides real-time visibility of store activities, tracks pricing, promotions, inventory, and competition, and ensures compliance with marketing standards. The app allows monitoring of key performance metrics on mobile devices, optimizing sales performance and customer experience while automating administrative tasks.
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